Cleaning World is an Australia-based supplier of high-quality cleaning and hygiene products. The company serves a wide range of industries, including commercial facilities, healthcare, hospitality, education, and industrial sectors.
With a strong focus on reliability, product quality, and customer satisfaction, Cleaning World provides an extensive portfolio of cleaning chemicals, consumables, equipment, and hygiene solutions designed to meet modern industry standards.
The company is committed to delivering efficient, cost-effective, and environmentally responsible cleaning solutions. By continuously expanding its product range and improving operational processes, Cleaning World aims to support businesses with dependable hygiene products that enhance safety, cleanliness, and operational efficiency.
Business Challenge
Cleaning World was experiencing rapid growth in its product portfolio, which created operational and digital scalability challenges. The existing approach to managing website content and product data was not efficient enough to support frequent updates, expanding categories, and real-time accuracy.
The key business challenges included:
Challenge: The client needed categories to be centrally managed and automatically reflected in the website header navigation.
Solution:
Result:
Challenge: Manage a large and frequently changing product catalog without hard‑coding content.
Solution: Built a HubDB‑driven product architecture Each product record is stored as a row in HubDB Product listing pages dynamically fetch data from HubDB
Additional Enhancements:
Structured fields include: Product name Category 1, category 2, category 3 Description Hero Images, Thumbnail image Status / availability
Result: Fully dynamic product pages Smooth filtering and pagination experience Faster page updates Non‑technical users can manage content
Challenge: Ensure product data stays consistent across CRM and website.
Solution:
Data Flow:
Salesforce → HubDB → HubSpot Website
Result:
Category | Technology / Implementation | Purpose |
CMS Platform | HubSpot CMS | Core platform used to build and manage the website |
Frontend Development | HTML, CSS, JavaScript, HubL | Custom template development and dynamic rendering |
UI Implementation | Figma to HubSpot Conversion | Pixel-perfect implementation of provided design |
Database | HubDB | Dynamic management of categories and product data |
API Integration | HubDB API | Dynamic header navigation and product data fetching |
CRM Integration | Salesforce | Single source of truth for product information |
Data Synchronization | Salesforce → HubDB Integration | Real-time product data updates on the website |
Architecture | Modular & Scalable CMS Architecture | Future-ready, reusable, and maintainable structure |
By implementing a fully dynamic HubDB-driven architecture, product and category updates can now be managed directly within the system without manual coding. This significantly reduces turnaround time for updates, launches, and modifications, enabling faster operational workflows.
With Salesforce established as the central data source and synchronized with HubDB, all product information remains consistent across systems. This eliminates duplication, minimizes errors, and ensures accurate, real-time product data on the website.
The modular and dynamic CMS architecture allows the website to scale effortlessly as the product catalog grows. New categories and products can be added without restructuring the website, ensuring long-term flexibility and performance stability.
Non-technical users can now manage product listings, categories, and updates independently through HubDB and Salesforce. This reduces reliance on developers for routine changes and improves internal efficiency.
With automated data synchronization and dynamic product pages, new products can be published quickly once updated in Salesforce. This accelerates product launches and allows the business to respond rapidly to market demands.
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